Product Innovation & Entrepreneurship

This comprehensive book explores into the realms of product innovation and entrepreneurship, combining theoretical concepts with practical applications. It provides an in-depth exploration of topics such as innovation management, design thinking, market analysis, and venture creation. The logical organization of content and a plethora of problems with step-by-step solutions make this book an indispensable resource for students and practitioners alike.

Salient Features:

• The content of the book is meticulously aligned with the mapping of Course Outcomes, Program Outcomes, and Unit Outcomes, ensuring relevance and applicability to academic and professional settings.
• Each unit begins with clearly defined learning outcomes, empowering students to understand the expected competencies upon completion of the unit.
• The book incorporates abundant recent information, interesting facts, QR codes for accessing E-resources, and QR codes for leveraging ICT tools, enriching the learning experience for both students and teachers.
• It encompasses a balanced and chronological presentation of subject materials, catering to the needs of diverse learners.
• Enhanced clarity is achieved through the inclusion of figures, tables, and software screenshots, facilitating better comprehension of complex topics.
• An additional ‘Know More’ section in each unit encourages students to delve deeper into the subject matter, fostering a culture of continuous learning beyond the syllabus.
• Practice exercises, including short questions, objective questions, and long answer exercises, are provided at the end of each chapter to reinforce learning and enhance retention.
• Solved and unsolved problems, including numerical examples, are systematically addressed, aiding students in honing their problem-solving skills and reinforcing theoretical concepts with practical application.